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Last year LEGO became the most profitable toy maker in the world. Now this notoriously secretive, privately-owned super-brand has opened its doors. We discover what makes it tick, meet some of its key people and reveal more about the company DNA than ever before.

Watch the full The Secret World of LEGO movie online at no cost in high-definition (HD) quality. No downloads needed—simply click to play and experience the excitement with English subtitles included for your convenience.